Research Article | OPEN ACCESS
An Empirical Study on Marketing Effectiveness Evaluation of Green Food Industry
1, 2Yazhou Xiong, 2Qianxia Lu and 1Rui Wang
1School of Management, Wuhan University of Technology, Wuhan 430070, China
2School of Economics and Management, Hubei Polytechnic University, Huangshi 435003, China
Advance Journal of Food Science and Technology 2015 7:514-517
Received: January 19, 2015 | Accepted: February 22, 2015 | Published: June 20, 2015
Abstract
This study aims to evaluate the marketing effectiveness of green food industry in Hubei Province via fuzzy comprehensive evaluation. Based on the cost basis of analysis of present situation, an evaluation system of marketing effectiveness evaluation on green food industry is established from three aspects, including the industry factor, policy factor and marketing performance factor. And fuzzy comprehensive evaluation method is used to make the quantitative research, analyze the major obstacle to promotion of green marketing. Finally some countermeasures are proposed to promote the marketing effectiveness of green food industry in Hubei Province.
Keywords:
Evaluation, fuzzy comprehensive evaluation, green food, marketing effectiveness,
References
-
Cao, J., 2008. Comprehensive evaluation of teaching effect in higher vocational colleges based on fuzzy theory. China Water Transport, 8(11): 54-55.
-
Chen, K., 2010. Present situation and countermeasures of green food marketing. Mod. Bus. Trade Ind., 17: 143-145.
-
Hou, J., 2012. Study on brand marketing strategy of green food from the view of 4P's. J. Anhui Agric. Sci., 40(8): 4973-4975.
-
Jiang, C.B., H. Wang and L. Chen, 2009. Evaluation research of automobile logistics informationization based on AHP. J. WUT Inform. Manage. Eng., 31(5): 792-795.
-
Le, F.R. and F.X. Yan, 2005. Research on market and strategy for green food in China. J. Anhui Agric. Sci., 33(6): 1136-1142.
-
Li, Y.Y. and X.D. Li, 2013. Research on marketing evaluation of green food in Heilongjiang. China Forest. Econ., 119(2): 1-6.
-
Liang, X., 2009. Comprehensive evaluation of coal-based corporate social responsibility based on fuzzy AHP. Friends Account., 11: 95-97.
-
Satty, T.L., 1980. The Analytic Hierarchy Process. MC-Graw-Hill, New York, pp: 15-97.
Direct Link -
Xiong, Y.Z., S.J. Yun, H.M. Zhao and J.Y. Xing, 2013. Evaluation research of college experimental teaching based on the theory of fuzzy mathematic and analytic hierarchy process. J. Appl. Sci., 13(7): 1045-1051.
CrossRef
Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
|
|
![](http://www.maxwellsci.com/images/AJFST-maxw.jpg) |
ISSN (Online): 2042-4876
ISSN (Print): 2042-4868 |
![Submit Manuscript](../images/sub.jpg) |
Information |
|
|
|
Sales & Services |
|
|
|