Research Article | OPEN ACCESS
Food Marketing and Management of Mass Sports Games
Yong Wang
School of Taichi and Chinese Martial Arts, Jiaozuo University, Jiaozuo, Henan, China
Advance Journal of Food Science and Technology 2015 8:535-538
Received: October 22, 2014 | Accepted: January 2, 2015 | Published: June 25, 2015
Abstract
It is a new development concept for the current food marketing to promote the enterprise's food marketing by means of mass sports games. In this study, with an overview of the sports marketing, it analyzes the present situation and the existed questions of Chinese sports nutrition food marketing, putting forward the implementation strategy of food marketing and management of mass sports games.
Keywords:
Food management, food marketing, mass sports games, sports nutrition,
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Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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