Research Article | OPEN ACCESS
Functional Values and Characteristics of Food Brand Name Based on the Relation between Language and Culture
Haitao Lu
Department of Science and Technology, Baoji University of Arts and Sciences, Baoji, Shaanxi
721013, China
Advance Journal of Food Science and Technology 2015 9:669-672
Received: January 8, 2015 | Accepted: February 11, 2015 | Published: July 05, 2015
Abstract
For commodities, labeling is a mark enabling food producers or manufacturers to differ their goods from others in a same classification. As a kind of labeling, food brand is various in form and its name is the focus of this study. With market economic system, Chinese food industry is facing much severer market competitions, so studying on languages of food brand name has significant guidance to the sustainable development of food brand. This study investigates characteristics of food brand name whose functional values are analyzed and discussed in the view of culture, leading to the indication of main problems and naming principles of food brand name.
Keywords:
Characteristic, culture, food brand name, functional value,
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Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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ISSN (Online): 2042-4876
ISSN (Print): 2042-4868 |
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