Research Article | OPEN ACCESS
Dynamic Evaluation of Rural Tourism Based on Food Consumption and Agricultural Products Supply Chain
Hui Song
School of Management Engineering, Suzhou University, Suzhou City, Anhui Province, 234000,
Research Center of Northern Anhui Urban-Rural Integration, Suzhou University, Anhui, China
Advance Journal of Food Science and Technology 2015 12:905-911
Received: January 25, 2015 | Accepted: February 14, 2015 | Published: July 20, 2015
Abstract
In this study, we analyzed influential factors in rural travelling decision-making by using regression model. From the result, we can get that: first, food safety is the most important factor to food consumption in rural tourism, the correlation between food safety and food consumption is 0.674, which means food safety has significant positive influence to food consumption. Second, buying patterns is the second important factor to food consumption in rural tourism, the correlation relationship between food safety and food consumption is 0.642 and the constant is -0.673, which means that when the price advantage is not obvious, consumers don't engage in consumption of agricultural products. Third, local characteristics and personal characteristics are also important factor to food consumption in rural tourism, the correlation between local characteristics and food consumption is 0.549 and the correlation between personal characteristics and food consumption is 0.361, it means that the country food should be distinctive, but its consumption also decided by consumers features.
Keywords:
Customer satisfaction, food consumption, food safety, rural travelling,
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Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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