Abstract

In recent years, logistics network increase fast and has a significant impact on the local economy. For fresh agricultural products, including vegetables, fruit, poultry, eggs, aquatic products, meat, dairy products and other, supply chain is not only a connection between suppliers and customers and also a value-added process. In this study, we analyze the integrated logistics network of livestock supply chain and find out the factors that will affect the consumer decision. The result shows that food safety, logo cognitive and brand sensitivity have positive influence to consumption. So that, in order to increase customer satisfaction and promote customer relationship, enterprises should strengthen the integrated management of livestock supply chain, improve the speed of logistics distribution and service quality.

Keywords:

Green food, integrated logistics, livestock supply chain, operating performance,

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Competing interests

The authors have no competing interests.

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The authors have no competing interests.