Research Article | OPEN ACCESS
Research on Operating Performance and Integrated Logistics Network of Livestock Supply Chain based on Green Food Consumption
Jian Zhao and Zenglin Ma
College of Economics and Management, Northeast Agricultural University, Harbin, China
Advance Journal of Food Science and Technology 2015 12:924-930
Received: July 19, 2015 | Accepted: August 18, 2015 | Published: October 05, 2015
Abstract
In recent years, logistics network increase fast and has a significant impact on the local economy. For fresh agricultural products, including vegetables, fruit, poultry, eggs, aquatic products, meat, dairy products and other, supply chain is not only a connection between suppliers and customers and also a value-added process. In this study, we analyze the integrated logistics network of livestock supply chain and find out the factors that will affect the consumer decision. The result shows that food safety, logo cognitive and brand sensitivity have positive influence to consumption. So that, in order to increase customer satisfaction and promote customer relationship, enterprises should strengthen the integrated management of livestock supply chain, improve the speed of logistics distribution and service quality.
Keywords:
Green food, integrated logistics, livestock supply chain, operating performance,
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Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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ISSN (Online): 2042-4876
ISSN (Print): 2042-4868 |
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