Abstract

Advertisement as a bridge between advertisers and consumers has more and more obvious impact on people’s daily life and how to better create advertisement has become the focus of attention with the increase of economic globalization degree. Guided by appraisal theory, this study contrastively analyzes distribution characteristics of appraisal resources in Chinese and English food advertising from a lexical perspective, especially the wording feature of attitudinal resources and its distribution rule, aiming to enlighten translation and creation of Chinese and English food advertising.

Keywords:

Appraisal resources, Chinese and English food advertisement, resource comparison,

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Competing interests

The authors have no competing interests.

Open Access Policy

This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

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The authors have no competing interests.