Abstract

This study from the perspective of the quality of the signal by 191 consumers in Nanjing questionnaire using SPSS statistical software factors to consider when consumers choose yogurt were analyzed, analysis safety certification, durability, price, brand awareness and whether the quality of the signal in the supermarket to buy consumer willingness to buy influence in varying degrees and finally put forward specific recommendations based on the analysis results.

Keywords:

Food quality, influencing factors, multiple linear regression model, quality of the signal, yogurt,

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Competing interests

The authors have no competing interests.

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The authors have no competing interests.