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     Advance Journal of Food Science and Technology


Analysis on Information Sources of Consumers' Perception of Food Safety Risks by ID3 Algorithm

Guo Xiao-Yan and Gao Wei-Yi
School of Management, Wuhan University of Technology, Wuhan 430070, China
Advance Journal of Food Science and Technology  2015  1:60-64
http://dx.doi.org/10.19026/ajfst.9.1934  |  © The Author(s) 2015
Received: January ‎25, ‎2015  |  Accepted: February ‎27, ‎2015  |  Published: July 30, 2015

Abstract

The aim of this study is to research of the effect on different sources of information on consumers' perception of food safety risks to the level of consumers' perceived risk. This study through the questionnaire survey, using ID3 algorithm to do analysis. The results showed that consumers' food safety risk perception level was generally high, which adopted by the government and experts to get information was the highest. Finally, combining the research results were presented to suggestions of reducing consumers' perceived risk levels.

Keywords:

Food safety, ID3 algorithm, information source, risk perception,


References

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Competing interests

The authors have no competing interests.

Open Access Policy

This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

Copyright

The authors have no competing interests.

ISSN (Online):  2042-4876
ISSN (Print):   2042-4868
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