Abstract

This study aims to analyze the influence factors on consumers’ cognition level to genetically modified food and improve the consumers’ cognition level. In recent years, genetically modified foods in people’s daily life are becoming more and more common, but there is a lot of controversy about them. Based on the analysis of influence factors on consumers’ cognition level to GMF, a comprehensive system is established from four aspects, including the consumers’ personal characteristics, social-economic characteristics, household characteristics and awareness of risk. And Analytic Hierarchy Process (AHP) method is used to make the quantitative research via investigation data of Huangshi, analyze the major influence on consumers’ cognition level to GMF. Finally some suggestions are proposed to promote the consumers’ cognition level to GMF.

Keywords:

Analytic Hierarchy Process (AHP), cognition level, Genetically Modified Food (GMF), influence factor,

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Competing interests

The authors have no competing interests.

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