Abstract

This study introduced the network sales model of agricultural products from the view of business to business e-commerce and analyzed the features, we found the sales model was featured by pattern diversity which was however of low level; the existing e-commerce operation scale of agricultural products is small and the anti-risk capacity is weak; its resource integration capacity is insufficient and thus it can’t make full use of the advantages of e-commerce. Based on this, this study established sales chain of fresh agriculture products based on business to business e-commerce, i.e., to trade on the internet; the products are delivered to consumers by third-party according to the delivery of producing area and wholesale market of sales area and then collected by consumers themselves. Meanwhile, we should establish information center of price demand for online trading market and modern refrigeration base of wholesale market, accelerate the development of specialized rural cooperative or industrial company and assure the long-term operation of e-commerce of agricultural products circulation in the future.

Keywords:

Business to business model, e-commerce model, fresh agricultural products,

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Competing interests

The authors have no competing interests.

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The authors have no competing interests.