Research Article | OPEN ACCESS
Providing Specific Value in Business Markets: Gaining and Sustaining Unique Supplier Status
Jianhua Ye and Mingli Zhang
School of Economics and Management, Beihang University, Beijing 100191, China
Research Journal of Applied Sciences, Engineering and Technology 2013 24:5503-5508
Received: September 07, 2012 | Accepted: October 25, 2012 | Published: May 30, 2013
Abstract
In this study, we make a analysis of the distinguishing from competitors through providing specific value to customer firms in business relationships. From the perspective of asset specificity, this study puts forward the definition of specific value. Specific Value can be defined as considering relationship value from the perspective of asset specificity and based on it, this study explores the dimensions of specific value. According to whether there is direct-cost expenditure or not, this study provides six dimensions of specific value. In view of the dimensions of specific value, companies can distinguish itself from the competitors and gain unique supplier status.
Keywords:
Asset specificity, relationship value, specific value,
Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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Sales & Services |
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