Research Article | OPEN ACCESS
The Theory and Empirical Research of Customer Marketing Based on Satisfaction
Jingdong Chen and Yidan Liu
School of Economics and Management, Xi’an University of Technology, Xi'an 710054, China
Research Journal of Applied Sciences, Engineering and Technology 2013 20:4900-4904
Received: September 27, 2012 | Accepted: December 11, 2012 | Published: May 15, 2013
Abstract
With the richness of product and complexity of customer buying behavior, the limitation of marketing theory has become increasingly prominent and customer marketing theory is extensive attention. Research of customer satisfaction greatly promoted the development of customer marketing, but the existing research emphasize the customer satisfaction of the results and feedback effects, but oversight its core link role. Based on the existed theory and practice, this study aims to find the way to achieve customer satisfaction and verify all of aspects to enhance the role of customer satisfaction.
Keywords:
Classify, customer profit, customer satisfaction, customer marketing, define grade,
Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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