Research Article | OPEN ACCESS
The Effect of Customization, Price, Geographical Accessibility, Professional Knowledge and Interaction on Intent of Customers for Using Internet Banking Services in Iran
Kamal Ghalandari
Department of Business Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran,
Tel.: 0098-9141885288
Research Journal of Applied Sciences, Engineering and Technology 2013 17:4362-4366
Received: August 30, 2012 | Accepted: October 02, 2012 | Published: May 01, 2013
Abstract
Not all organizations and institutions are equally successful in employing electronic commerce. Thus it is necessary to conduct required studies so that we can create a favorable policy in relation to implementation and employment of electronic commerce and identify factors which facilitate its growth. Thus, the purpose of this study is to investigate the effects of customization, price, geographical accessibility, professional knowledge and interaction on intent of customers for using internet banking services in Iran. Totally, 400 questionnaires were distributed to university students, that 382 questionnaires were used for the final analysis, which the results from analysis of them based on simple linear regression show that customization, price, professional knowledge and interaction have a positive influence on Customers’ Purchase Intent in Iran, except for geographical accessibility which was not confirmed in the case of our intended population.
Keywords:
Customers, customization, geographical accessibility, interaction, internet banking services, price, professional knowledge,
Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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