Abstract

It seems necessary to employ new Information and Communication Technology (ICT) anywhere in order to increase accuracy and speed of preparation and distribution of information and quality of communications with final aim of organizational advancement and quality improvement in providing products and services according to customer requirements and even exceeding customer expectations. Thus, the purpose of this study is to investigate the effects of information and communication technology in three domains of information search, sales and service activities and communicational development on export performance of Iranian firms in two dimensions of performance in international markets and new market knowledge. Totally, 300 questionnaires were distributed to employees of export firms in Tehran city, that 267 questionnaires were used for the final analysis, which the results from analysis of them based on simple linear regression show that in export firms of Tehran city, ICT has a significant effect on export performance. But this effect varies depending on way of using ICT. Using ICT for searching information only influences dimension of performance in international markets but has no effects on new market knowledge dimension. Also using ICT for sales activities does not influence these two dimensions and finally there is a significant relationship between using ICT for communicational development and both dimensions of export performance i.e. performance in international markets and new market knowledge. Results of present research show that it is better to use ICT as a facilitator in first instance and after creation of face to face contacts, in next step it may be used as a means with high capability to support interactions between parties.

Keywords:

Export performance, Information and Communication Technology (ICT), Iran,

References

Competing interests

The authors have no competing interests.

Open Access Policy

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Copyright

The authors have no competing interests.