Abstract

In this study, we have a research of the regional senior tourism marketing strategy. The father of modern marketing p.m. Philip once pointed out: The phenomenon of people seems very fierce market competition, hides a deeper phenomenon that is service competition is the nature of competition in the market, excellent service, not to mention the excellent marketing. The importance of service marketing have become increasingly prominent, want to invincible in market competition, service enterprise will from the whole effort, flexible use various strategies to create a competitive advantages, especially well service marketing work, so as to win in the competition. Based on the background of senior tourism market, adopted for the study of integrating theory with practice, pointing out the research method of the implementation of regional tourism marketing strategy for today's senior tourism market will create new competitive advantage of strategic significance.

Keywords:

Elderly market, marketing strategy, regional tourism,

References

Competing interests

The authors have no competing interests.

Open Access Policy

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Copyright

The authors have no competing interests.