Abstract

In this study, we have a study on China's single-star hotel business situation and development strategy. Since the reform and opening up in the late 1970s, China hotel industry has been playing an increasingly important role, but improving the group level is still a long way to go, especially under the situation that the many single star class hotel living worrying. In particular in: aging facilities and equipment cause a vicious cycle of product quality of single-star hotels, continuous worsen of human resources and an increasing number of competitors, which make single-star hotels continue to weaken the anti-risk ability. At the same time, the increasingly high operating cost makes the single-star hotel profit margins shrinking. In our results, single-star hotels must make efforts in the following areas: Firstly, to focus on customer perceptions to increase their visibility and reputation; Secondly, to active the financing channels to raise their level of hardware; Thirdly, to strengthen human resource development to focus on cultivating their excellent staff.

Keywords:

Development strategies, operating status, single-star hotels,

References

Competing interests

The authors have no competing interests.

Open Access Policy

This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

Copyright

The authors have no competing interests.