Research Article | OPEN ACCESS
An Investigation into the Determinant of Service Quality among Management Students (Empirical Study of Iranian Students)
1Ali Sorayaei, 2Reza Gharoie Ahangar, 3Ehsan Kasiri and 4Afsaneh Bahrami
1Department of Business Administration, Babol Branch, Islamic Azad University, Mazandaran, Iran
2Department of Management and Economics, Science and Research Branch,
Islamic Azad University, Tehran, Iran
3Department of Management, Mahmoodabad Branch, Islamic Azad University, Mazandaran, Iran
4Department of Economic, Khomeinishahr Branch, Islamic Azad University, Khomeinishahr, Iran
Research Journal of Applied Sciences, Engineering and Technology 2013 6:1883-1891
Received: May 08, 2012 | Accepted: June 08, 2012 | Published: February 21, 2013
Abstract
This study explores the Iranian education to generate a curriculum that should be comprehensive of the rich inheritance of different variables like knowledge, skill and attitude. For that purpose, Service Quality (SERVQUAL) is a standard instrument to evaluation the level of quality provided. The present study is an attempt to measure the level of Service Quality provided by Zenithal in the field of technical education among management students. The results of the questionnaire survey are analyzed in relation to the five Service Quality (SERVQUAL) dimensions (tangibles; reliability; responsiveness; assurance; empathy) and revealed that various aspects of quality differ significantly based on some demographic variables.
Keywords:
Iranian education system, reliability, service quality, technical education,
Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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