Research Article | OPEN ACCESS
Affecting Taiwanese College Students' Digital Music Download Behavioral Intention: An Empirical Study
1Yi-Hsuan Lai, 1Hsiu-Chin Huang, 2Chia-Ming Chang and 1Su-Yu Chun
1Department of Technology Management, Chung-Hua University, Hsin-Chu 300, Taiwan
2Department of Physical Education, National Chiayi University, Chiayi 621, Taiwan
Research Journal of Applied Sciences, Engineering and Technology 2013 6:2118-2121
Received: July 27, 2012 | Accepted: September 03, 2012 | Published: February 21, 2013
Abstract
This study aims to utilize the technology acceptance model as a theoretical basis and students’ knowledge on copyright to construct the behavior intention model in order to explore the use intention of Taiwanese college students toward digital music download. Out of 480 questionnaires sent to six Taiwanese universities, 441 valid questionnaires were obtained with valid response rate of 91.9%. Data were analyzed using structural equation modeling methodology to investigate the impact of behavior intention model on Taiwanese college students’ digital music download. The results show that (1) copyright knowledge has no significant influence on perceived usefulness while exerting a significantly positive impact on use intention of digital music, (2) perceived ease of use has significantly positive effects on both perceived usefulness and use intention of digital music and (3) perceived usefulness has significantly positive influence on use intention of digital music. Finally, the study also raises a number of useful recommendations to the digital music industry.
Keywords:
Copyright knowledge, digital music, technology acceptance model, university students, use intention of digital music,
Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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