Research Article | OPEN ACCESS
Analysis of Transmission Model of Consumers' Risk Perception of Food Safety based on Case Analysis
Ying Ma and Li Zhang
Department of Management, Wuhan University of Technology, Wuhan, China
Research Journal of Applied Sciences, Engineering and Technology 2013 9:2686-2691
Received: September 16, 2012 | Accepted: November 08, 2012 | Published: March 20, 2013
Abstract
In recent years, food safety incidents frequently occurred in China, the people paid more and more attention on the importance of food safety and brought out higher and higher demands on the quality of food. Especially, after the incidents came to light, consumers became be increasingly wary of the market, the government increasingly lacked credibility in the minds of consumers. The consumers’ perceived risks continue to pass down which slowly expands the perceived risks groups. The study proposes the transmission path of risks perception and taking “Sanlu milk powder”, “Nongfushangquan” and “Jinhao tea” for examples, analyzes the tripartite behaviors of the corporate, the government and the consumer in the three events and sums up the transmission path of consumers’ risk perception of food safety incident.
Keywords:
Food safety, risk perception, transmission mechanism,
Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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