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     Research Journal of Applied Sciences, Engineering and Technology


Investigating the Consumer Alienation Model in Iran's Market Place

Kambiz Heidarzadeh Hanzaee and Banafshe Golpour
Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran
Research Journal of Applied Sciences, Engineering and Technology  2013  9:2821-2825
http://dx.doi.org/10.19026/rjaset.5.4811  |  © The Author(s) 2013
Received: March 05, 2012  |  Accepted: April 20, 2012  |  Published: March 20, 2013

Abstract

In Current survey Allison’s Consumer Alienation from Market place is evaluated in Iran’s environment. Tehran as capital of Iran has chosen as target of cluster sampling. Collected data analyzed with Exploratory Factor Analysis by means of SPSS 19 and confirmatory factor analysis via Lisrel. Alison’s scale has 4 factors and 35 items by default, after data processing, extracted factors has ended to same 4 factors and 17 items. The rest of the study is organized as follows: In introduction, a brief review of consumer alienation. Materials and Methods is describes, Allison’s point of view and scale, the methodology of this research and presents the proposed approach besides, the data/population for validating the model is discussed there and next approach is validated and implemented using real market data. Significant findings are indicated in results and in discussion the results of current survey is compared with two most important similar studies. Conclusion summarizes the study and talks about and future study. Eventually, Table 1 is added.

Keywords:

Consumer alienation, consumer alienation scale, Iran marketplace Neil K. Alli,


References


Competing interests

The authors have no competing interests.

Open Access Policy

This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

Copyright

The authors have no competing interests.

ISSN (Online):  2040-7467
ISSN (Print):   2040-7459
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