Research Article | OPEN ACCESS
A Study on Psychological and Physiological Responses to Emotions Evoked by Clothing Styles Using SAM Model and ERPs
1Lu Jia and 2Chen Dongsheng
1Department of Textile and Clothing, Jiangnan University, Wuxi 214122, Jiangsu, China
2Department of Clothing and Design, Minjiang University, Fuzhou 350108, Fujian, China
Research Journal of Applied Sciences, Engineering and Technology 2013 5:1740-1743
Received: July 27, 2012 | Accepted: September 03, 2012 | Published: February 11, 2013
Abstract
The research target of this study was visual emotions evoked by sportswear of female college students. The main purpose of this study was explored the interaction of human psychological emotion and physiological Event-Related Potentials (ERPs) response through SAM model and ERPs instrument in clothing field. The results indicated that: 1. Pleasure of emotion dimension could be as the index of assessing consumption desire. 2. For pleasure and arousal, the most obviously changes of brainwaves were observed from 200 ms to the end of stimulate in forehead area. 3. High pleasure and arousal caused great ERPs amplitudes in the middle of forehead area. 4. Psychology and physiology had consistency in the dimension of clothing styles.
Keywords:
Clothing, emotion dimensions, ergonomics, ERPs, visual evoke,
Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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