Research Article | OPEN ACCESS
Perceived Justice's Influence on Post-Purchase Intentions and Post-Recovery Satisfaction in Online Purchasing: the Moderating Role of Firm Reputation in Iran
Kamal Ghalandari
Department of Business Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
Tel.: 0098-9141885288
Research Journal of Applied Sciences, Engineering and Technology 2013 3:1022-1031
Received: June 28, 2012 | Accepted: July 26, 2012 | Published: January 21, 2013
Abstract
The purpose of this study is to investigate the effects of perceived justice on post-purchase intentions and post-recovery satisfaction by considering the role of firm reputation. Perceived justice, the independent variable, was measured on distributive, procedural and interactional. Post-purchase intentions and post-recovery satisfaction, the dependent variable and also, Firm Reputation was the moderator variable. Totally, 400 questionnaires were distributed to university students, that 382 questionnaires were used for the final analysis, which the results from analysis of them based on simple linear regression and multiple hierarchical regression show that perceived justice Dimensions influences on post-purchase intentions and post-recovery satisfaction and in addition to it, variable of firm reputation moderates these influences too. Managerial implications of these findings are briefly discussed.
Keywords:
Firm reputation, perceived justice, post-purchase intentions, post-recovery satisfaction,
Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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