Research Article | OPEN ACCESS
Corporate Social Responsibility (CSR) for Global Market Access: A Malaysian Case Study on Small and Medium Enterprises (SMEs)
1Tareq Bin Hossain, 1Chamhuri Siwar, 2Mohd FauziMohdJaniand 1Abul BasharBhuiyan
1Institute for Environment and Development (LESTARI)
2Centre for Entrepreneurship and SME Development (CESMED),UniversitiKebangsaan Malaysia (UKM), Bangi-43600, Selangor, Malaysia
Research Journal of Applied Sciences, Engineering and Technology 2013 1:60-65
Received: February 02, 2012 | Accepted: March 02, 2012 | Published: January 01, 2013
Abstract
The Corporate Social Responsibility (CSR) is a powerful tool or channel for ensuring greater market access and enables a better engagement in the global market. The study examines how Corporate Social Responsibility (CSR) is contributing to mass access of Small and Medium Enterprises (SMEs) in the global market. The study used cross section primary data from the level of executives of the corporations. Towards the achievement of its objectives this study uses descriptive statistical tools. The findings of the study revealed that practicing of CSR is playing pivotal role to pick up the brand image and reputation of the Malaysian SMEs to the customers in the global arena.
Keywords:
Benefits of CSR, Corporate Social Responsibility CSR), small and medium enterprises (SMEs) and Malaysia,
Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
|
|
![](http://www.maxwellsci.com/images/RJASET-maxw.jpg) |
ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
![Submit Manuscript](../images/sub.jpg) |
Information |
|
|
|
Sales & Services |
|
|
|