Research Article | OPEN ACCESS
Research on Measurement, Evaluation and Application of Brand Added-value for Air Conditioning Enterprise
1Zhihui Han and 1, 2Junhai Ma
1College of Management and Economic, Tianjin University, Tianjin 300072, China
2Tianjin University of Finance and Economics, Tianjin 300222, China
Research Journal of Applied Sciences, Engineering and Technology 2013 23:4364-4369
Received: January 02, 2013 | Accepted: February 08, 2013 | Published: December 15, 2013
Abstract
In order to improve the brand added value of the enterprise, this paper studies the Brand added value by using directly assessment method. We consider brand excess receipts, customer loyalty, loyalty conversion synthetically and give the measure evaluation model of brand added value. According with the actual operation data of Chinese air conditioning enterprise, the relevant practical brand added value is calculated by using the direct evaluation method. The result of this study can effectively improve the brand added value of the enterprise, shape corporate image.
Keywords:
Brand added value, directly assessment, fuzzy evaluation,
Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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