Abstract

This study is intended to review the influence of cultural values on consumers’ intention to conduct online transactions. With the increase of online shopping in e-commerce sector and its impact on the national economy, it is essential for scholars to examine the factors that significantly affect the consumers’ intention when they engage in online shopping. Consequently, several related studies are reviewed to build a foundation to propose the importance of culture and cultural values. Most of the studies show the significant impact of culture on online shopping or e-commerce.

Keywords:

Consumers, cultural values, culture, e-commerce, online shopping,

References

Competing interests

The authors have no competing interests.

Open Access Policy

This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

Copyright

The authors have no competing interests.