Abstract

The aim of this study is to investigate the popularity of the telecom companies in Saudi Arabia by considering their profiles on Twitter. Telecommunication plays a vital role in making the communication possible among individuals at geographically distinct locations. With the arrival and penetration of smartphones as a standard, the job of service providers has not remained limited to provide better messaging and voice quality but has been extended to provide competitive value added service and social connectivity to grab and maintain the customer’s pool. This research study, take into consideration three leading telecom operators namely Saudi Telecom Company (STC), Mobily and Zain. The popularity of the telecom companies is evaluated by considering their following on Twitter by confirming the location details and then by executing multi-purpose queries on the verified data to yield interesting results about the popularity of the telecom operators. This study, thus identifies the most popular service provider based on the Twitter following in different regions and cities and based on the provincial data a leading telecom operator in Kingdom of Saudi Arabia is also identified.

Keywords:

Mobily and Zain, most popular in Saudi, STC, STC popularity, STC and Twitter following,

References

Competing interests

The authors have no competing interests.

Open Access Policy

This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

Copyright

The authors have no competing interests.