Research Article | OPEN ACCESS
Business Green Shift based on Innovation Concepts
1Shahryar Sorooshian, 1Manimekalai Jambulingam and 2Maryam Mousavi
1Business School, Taylors University, Malaysia
2Department of Engineering Design and Manufacture, University of Malaya, Malaysia
Research Journal of Applied Sciences, Engineering and Technology 2013 9:1632-1634
Received: December 26, 2012 | Accepted: January 25, 2013 | Published: July 15, 2013
Abstract
This study is a rapid communication in hypothesis model development format; to discuss a conceptual model, based on qualitative research methods. In this study elements of business green shift are modeled and highlighted. The structure of the model incorporates green managerial innovation, green process innovation and green product innovation. The developed model probes the interaction among the three elements. Lastly, suggestions for further research are listed to guide scholars to further develop the conceptual model.
Keywords:
Conceptual modeling, further studies, green business, innovation,
Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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