Abstract

The aim of this study is deals with existing retail scenario in the country, government stand on this issue, problems faced by the small store owners and employment opportunities as well. Retailing industry has changed its face with the pace of change in the technology. The revolution in retail landscape is the major outcome of the fast growing Iranian economy. Iran presents a grand opportunity to the world. With the changing phase of retail the Iran consumer is in for a rapid transformation. We found that the retail scene in Iran is presently undergoing a sea change with emergence of scores of modern retailing malls, stores and multiplexes all over the country, which was earlier dominated by millions of small stores. This change is clear and visible not only in the large metropolitan cities, but is fast invading many class one and class two cities as well but Foreign Direct Investment, Infrastructure bottlenecks, availability of Retail space, Logistic, Manpower, Changing consumer dynamics are some issues that need to be dealt with seriously before Iran realizes its full potential in retail.

Keywords:

Growth, opportunities, retail potential, sells, small store,

References

Competing interests

The authors have no competing interests.

Open Access Policy

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Copyright

The authors have no competing interests.