Research Article | OPEN ACCESS
Identifying and Ranking the Effective Factors on City Brand Determination (Tehran)
Sahar Mohammadi Bazargani
Department of Business Management, Kar University, Khorramdarreh Branch, Iran
Research Journal of Applied Sciences, Engineering and Technology 2014 11:2381-2386
Received: August 21, 2013 | Accepted: September 03, 2013 | Published: March 20, 2014
Abstract
This study obtains the probable information by analyzing data pertaining to the sample and finally attributes this information to the main universe. To gather theoretical basic principles related to the subject and to investigate research background, library method has been applied. This paper has used multi-stage cluster sampling method. With regard to the significance level of less than 0.05 for all factors, Chi-square test approved the significant relation of all factors by 95% confidence. Spearman correlation coefficient test revealed that correlation coefficients of this paper factors (environmental, economic, social cultural, historical, infrastructural, political) with Tehran branding are 0.429, 0.555, 0.431, 0.462, 0.611, 0.643, respectively. Friedman ranking test ranked factors effective on Tehran branding as environmental, historical, infrastructural, economic, political, social-cultural, respectively.
Keywords:
Brand, city branding, city management, city marketing,
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PMid:19393364
Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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