Research Article | OPEN ACCESS
Identifying the Limitations and Strategies in Management of Date Marketing in Ira
Seyed Meysam Torabi, Omid Jalalzaei, Javad Soleymani and Hashem Kousar
Management Department, University of Sistan and Baluchestan, Daneshgah Ave, Zahedan, Iran
Research Journal of Applied Sciences, Engineering and Technology 2014 12:2441-2446
Received: May 17, 2013 | Accepted: June 14, 2013 | Published: March 29, 2014
Abstract
The purpose of this study is analyzing the obstacles, limitations and strategies of date marketing in Iran. This study is of correlation kind having applied purposes. The statistical population includes 850 palm gardeners of Jiroft town which produced date in 2012. Using Cochran formula we selected 243 pal gardeners as sample data randomly. The instrument was a questionnaire which its reliability was verified by a group of experts and its validity by alpha Cronbach coefficient for different sections. The results showed that six factors including educational- informational, packaging and processing, price risks, weakness of basis, transportation and storing and supportive lacks are among the most important limitations of in management of date marketing explaining 57.25 of limitation variance. In factor analysis for strategies of marketing management, the results showed that seven strategies including improvement of educational and promotional programs, expansion of financial sources, packaging and processing, organizational development, improvement of transportation and determining the price explain 60.23 of strategies variance.
Keywords:
Date marketing, educational-informational, finance, marketing management,
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Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
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The authors have no competing interests.
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