Research Article | OPEN ACCESS
Revised and Extended Mobile Commerce Technology Adaption Model
1Mohammad Othman Nassar, 1Feras Fares Al Mashagba, 2Mohammad Ali Habahbeh and 3Eman Fares Al Mashagba
1Amman Arab University, Amman, Jordan
2The University of Jordan, Amman, Jordan
3Zarqa Private University, Zarqa, Jordan
Research Journal of Applied Sciences, Engineering and Technology 2014 13:2639-2645
Received: June 17, 2013 | Accepted: July 12, 2013 | Published: April 05, 2014
Abstract
This research is designed to cover literature gaps in the intention to adopt mobile commerce in Jordan as development country. In one hand we explored and identified the non-technological factors that affect the intention to adopt mobile commerce. In the other hand we introduced a revised and extended mobile commerce technology adaption model based on the available literature and based on the Technology Acceptance Model (TAM). Our result shows that our proposed model is valid. Our model validity was confirmed using Loading Factor and Kaiser-Mayer-Olkin (KMO). The result of this research shows that Perceived Usefulness (PU), Perceived Ease of Use (PEOU), privacy, compatibility, government policy, legal protection, risk, cost and social-culture values factors have a direct significant effect in the intention to adopt mobile commerce. This research also finds that those factors are different in their effect in the mobile commerce adoption decision where legal protection factor has the highest impact in mobile commerce adoption decision while perceived usefulness factor has the lowest impact in making such decision. The result also shows that there is a positive relationship between all study factors and the intention to adapt mobile commerce except for risk and cost factors.
Keywords:
Jordan, M-commerce, non-technological factors, technology adaption model,
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Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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