Research Article | OPEN ACCESS
Tourism Planning: A Case Based Approach
1Muhammad Khalid Khan, 1Muhammad Ramzan, 2Ishfaq Ahmed and 2Talat Islam
1Hailey College of Commerce, University of the Punjab, Pakistan
2Faculty of Management and Human Resource Development, Universiti Teknologi Malaysia, Johor Bahru, Malaysia
Research Journal of Applied Sciences, Engineering and Technology 2014 22:4627-4631
Received: November 13, 2012 | Accepted: February 08, 2013 | Published: June 10, 2014
Abstract
This study is an attempt to investigate the tourism marketing and attraction strategies adopted by various countries. A case study based approach is adopted in this study. On the basis of investigation of tourism development strategies adopted by various countries, suggestions are also made at the end. These suggestions are aimed to increase visitors our tourists’ base in a country. These suggestions can be used by any country to increase visitors or tourists. Future directions are also given at the end.
Keywords:
Case study, cultural tourism, historical tourism, tourism,
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Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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