Research Article | OPEN ACCESS
Factors Affecting Students' Satisfaction towards Bus Services in University
Zahayu Md Yusof, Masnita Misiran, Lee Pei Pei and Ho Tian Tian
School of Quantitative Sciences, College of Arts and Sciences, Universiti Utara Malaysia,
06010 Sintok, Kedah, Malaysia
Research Journal of Applied Sciences, Engineering and Technology 2014 7:817-820
Received: May ‎19, ‎2014 | Accepted: June ‎18, ‎2014 | Published: August 20, 2014
Abstract
This study describes a statistical study of students’ satisfaction towards bus services in university. The objective of this study is to explore factors that influence student satisfaction on bus services in Universiti Utara Malaysia (UUM). Primary data were collected by distributing direct questionnaire to four hundred students in UUM. A factor analysis yielded three factors which are attitude of bus driver, reliability of the buses and facilities of buses.
Keywords:
Factor analysis , questionnaire , satisfaction,
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Competing interests
The authors have no competing interests.
Open Access Policy
This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Copyright
The authors have no competing interests.
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ISSN (Online): 2040-7467
ISSN (Print): 2040-7459 |
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