Abstract

The aim of this study is to examine the competitive strategies on performance of manufacturing industries. Competitive strategies are assumed to be one of the most imperative requirements for business to survive and flourish in unstable and volatile environments. This study examines competitive advantage and organizational performance in a manufacturing industry in Nigeria. The data for this study were collected from the Managers/owners in Kano State Nigeria. Out of 250 distributed questionnaires, 158 usable questionnaires were returned. Before examining the effect of competitive advantage on the performance of Manufacturing Industries, the validity and reliability of the measurement, outer, model was investigated and confirmed in line with the standardized reporting style of PLS structural equation modeling. The results of the study concerning to the impact of competitive advantage on the performance of Manufacturing Industries was confirmed in line with the existing literature. The last section of the study discusses the findings and provides further insights into the future research were also discussed.

Keywords:

Competitive advantage, manufacturing industries, Nigeria, performance , PLS,

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