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Abstract
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Article Information:
Developing Regional Communications Campaigns Strategy for Environment and Natural Resources Management Policy Awareness for the East African Community
Wilson Okaka
Corresponding Author: Wilson Okaka
Submitted: 2009 November, 09
Accepted: 2009 December, 08
Published: 2010 April, 20 |
Abstract:
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This paper uses the findings of an evaluation of Uganda’s national biomass energy conservation
awareness campaigns, a review, and communications campaigns ‘best practices’, to present a case for a
communications campaigns strategy for natural resources conservation policy by the East A frican Community
(1999) states. The objectives are to: profile the key EAC natural resources conservation policy objectives;
highlight the major conservation issues and challenges, outline sustainable development variables, and explain
the need for effective public communications campaigns strategy using results of a recent evaluation of the
national biomass energy policy awareness campaigns in Uganda. Awareness and knowledge of natural resource
conservation and management was raised but behaviour did not change. Information communication technology
(ICT) was the most accessible communication media. Most target audiences were ignored in the crucial tasks
of message design, delivery, and evaluation during the campaigns. The mass media is the most efficient means
of raising awareness for behaviour change. The EAC states are yet to develop an effective communication
strategy for nature conservation management policy awareness for local, national, regional, and global
environmental change including climate change. Effective communications campaigns will create, raise,
develop and sustain the desired awareness, knowledge, attitudes, and behaviour for ecological sustainability
in the EAC (1999).
Key words: Awareness, communication, conservation, environment, participation, policy,
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Cite this Reference:
Wilson Okaka, . Developing Regional Communications Campaigns Strategy for Environment and Natural Resources Management Policy Awareness for the East African Community. Research Journal of Environmental and Earth Sciences, (2): Page No: 106-111.
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ISSN (Online): 2041-0492
ISSN (Print): 2041-0484 |
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