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     Research Journal of Applied Sciences, Engineering and Technology


The Public Opinion Control Model Based on the Connecting Multi-Small-World-Network

1Wen-Qi Zhong, 2Yuan-Biao Zhang, 3Hui-Feng Shan and 4Wei-Xia Luan
1Electrical and Information School, Jinan University, China 519070
2Packaging Engineering Institute, Mathematical Modeling Innovative Practice Base, Jinan University, Zhuhai, China 519070
3Electrical and Information School
4The School of Translation Studies, Jinan University, China 519070
Research Journal of Applied Sciences, Engineering and Technology  2013  17:3289-3298
http://dx.doi.org/10.19026/rjaset.6.3637  |  © The Author(s) 2013
Received: January 21, 2013  |  Accepted: March 02, 2013  |  Published: September 20, 2013

Abstract

Based on the propagation mechanism of the rumor control, this study proposes a mode of propagation found on the information content to describe the dissemination of two opposite rumors on the same subject among crowds and sets up public opinion control model on the basis of this mode. Two opposite rumors on the same subject in our mode of propagation can respectively represent rumor and truth, so we investigate their interactions during the dissemination among crowd and simulate it in the connecting multi-small-world-network. Finally, by adjusting the factors which can affect the control effect of the model, we propose a corresponding rumor immunization strategy. Based on that, we conduct the analogy analysis of interactions of many opposite rumors on the same subject when they spread among crowds.

Keywords:

Connecting multi-small-world-network, organizational communication, rumor control, SIRS model,


References


Competing interests

The authors have no competing interests.

Open Access Policy

This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.

Copyright

The authors have no competing interests.

ISSN (Online):  2040-7467
ISSN (Print):   2040-7459
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